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Recruit OFFCSample Data
Recruiting Snapshot — Market Share
Recruit OFFC · Recruiting Snapshot — Market Share · New Mexico · Q4 · Sample / illustrative data, not official DoD or Census figures.
Statewide Market Share Index
100.0
Q4 · 100 = performing at expected rate
Total Production
8,353
enlistments, trailing 12 months
Total Propensity Population
152,060
estimated eligible, service-inclined youth
Counties Underperforming
10
of 33 counties with index below 90 in Q4
Market Share Index by County — Q4
< 8080–9090–110110–120> 120
Dashed outline indicates a priority county. Click a county for detail.
Ranked Counties — Q4
33 counties · 11 priority| #▲ | County | Index | Production | Propensity Pop. | QoQ | Priority |
|---|
| 1 | Colfax | 135.8 | 15 | 780 | ▼ 5.1 | — |
| 2 | Lincoln | 131.6 | 19 | 1,020 | ▲ 2.3 | — |
| 3 | San Miguel | 131.4 | 32 | 1,720 | ▲ 12.2 | Priority |
| 4 | De Baca | 128.4 | 2 | 110 | ▼ 4.8 | — |
| 5 | San Juan | 124.9 | 191 | 10,800 | ▼ 0.6 | Priority |
| 6 | Hidalgo | 124.6 | 6 | 340 | ▼ 26.2 | — |
| 7 | Harding | 117.7 | 1 | 60 | ▼ 4.4 | — |
| 8 | Otero | 117.3 | 87 | 5,240 | ▲ 2.7 | — |
| 9 | Valencia | 114.9 | 96 | 5,900 | ▼ 3.0 | Priority |
| 10 | Curry | 113.1 | 74 | 4,620 | ▼ 9.0 | — |
| 11 | Guadalupe | 110.4 | 5 | 320 | ▼ 26.9 | — |
| 12 | Mora | 108.7 | 4 | 260 | ▼ 4.0 | — |
| 13 | Luna | 106.3 | 34 | 2,260 | ▲ 9.1 | Priority |
| 14 | Doña Ana | 101.3 | 264 | 18,400 | ▼ 9.0 | Priority |
| 15 | Santa Fe | 100.6 | 146 | 10,250 | ▼ 9.4 | — |
| 16 | Bernalillo | 99.9 | 583 | 41,200 | ▲ 14.4 | — |
| 17 | Torrance | 96.3 | 12 | 880 | ▲ 4.7 | — |
| 18 | Union | 96.3 | 3 | 220 | ▲ 29.7 | — |
| 19 | Los Alamos | 95.8 | 16 | 1,180 | ▼ 3.5 | — |
| 20 | Lea | 95.7 | 81 | 5,980 | ▼ 6.0 | Priority |
| 21 | McKinley | 91.3 | 83 | 6,420 | ▲ 0.0 | Priority |
| 22 | Taos | 90.7 | 19 | 1,480 | ▼ 3.3 | — |
| 23 | Chaves | 90.3 | 62 | 4,850 | ▼ 3.3 | Priority |
| 24 | Grant | 89.1 | 27 | 2,140 | ▲ 0.1 | — |
| 25 | Sierra | 88.3 | 6 | 480 | ▼ 3.3 | — |
| 26 | Sandoval | 86.4 | 148 | 12,100 | ▼ 17.1 | — |
| 27 | Socorro | 84.3 | 16 | 1,340 | ▲ 2.3 | Priority |
| 28 | Rio Arriba | 74.8 | 29 | 2,740 | ▲ 8.0 | Priority |
| 29 | Cibola | 74.5 | 23 | 2,180 | ▼ 16.2 | Priority |
| 30 | Catron | 74.3 | 2 | 190 | ▼ 41.4 | — |
| 31 | Eddy | 74.3 | 48 | 4,560 | ▼ 2.8 | — |
| 32 | Quay | 73.6 | 5 | 480 | ▼ 2.7 | — |
| 33 | Roosevelt | 63.4 | 14 | 1,560 | ▼ 7.0 | — |